Whether markets are local, regional or global, the accelerating transformation of customer journeys requires transcending traditional marketing and sales paradigms. Effective sales and marketing integration reflects how customers seek and discover value while scaling loyalty and advocacy in the customer-empowered environment.
With almost limitless access to information, customer journeys touch more points prior to conversion than ever before, including traditional messaging, value-added content and social proof.
Sales and marketing function cohesively in an ecosystem of messaging and value propositions across increasingly complex and overlapping user stories, demanding a holistic approach to content, digital and traditional sales and marketing efforts.
Best practices across sales and marketing implementations are scalable, regardless of the size of the business, its teams or its resources in any growth cycle.