The advertising industry faces a host of emerging challenges to traditional models. CMOs increasingly advance in-house agencies. Revenue channels face the threats of automation, competition from consultancies and budget cuts. As marketing spend trends toward customer experience and MarTech, agencies must add value through collaborations that leverage data analytics, consulting, marketing operations and technology to redefine the CMO/agency relationship.
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Yes, eliminate business debt.
Find out more about the rational and ethical path to preserving the value of your business and eliminating unsupportable debt.
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