Advertising
The advertising industry faces a host of emerging challenges to traditional models. CMOs increasingly advance in-house agencies. Revenue channels face the threats of automation, competition from consultancies and budget cuts. As marketing spend trends toward customer experience and MarTech, agencies must add value through collaborations that leverage data analytics, consulting, marketing operations and technology to redefine the CMO/agency relationship.
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An Alternative Path for Soured Commercial Loans
Resolving troubled commercial loans can be messy — lawyers are needed, court appearances are routine, and emotions can run high for...
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Financing Turnaround: How Secured Lending Saved Handaband USA
Handaband USA was a thriving business in the oil and gas market in Texas until unpredictable fuel prices made it difficult to sustain its...
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California Co-Packer Saved From Liquidation: SWC Cuts Balance Sheet by $4MM
Summary A previously successful California co-packer, with historic revenue of $20MM annually, became insolvent due to a perfect storm of...
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