Our Mission

Solutions for all businesses. Not just the few.

Our mission is to create value in times of growth and preserve value in times of distress—for any business. Our solutions are driven by a core belief that there is a better way, and that advisory expertise is too important to remain the exclusive domain of only the largest corporations.

A better way, in times of growth.

For too long, elite management or turnaround services have been staked in hourly fees that are prohibitive for all but the largest corporations. Consulting structured as a partnership is staked in success—not hourly fees—and is accessible to every business.

A better way, in times that challenge.

Reorganizational techniques that can resolve debt and preserve business value have been the exclusive domain of only the largest enterprises. All other businesses have been bound by the limited and irrational options of incurring further debt or facing the destruction of business value through bankruptcy.

Second Wind does not accept the proposition that only the largest businesses are “too big to fail.” Whether you’re a small businessperson or a CEO navigating the variables of a complex organization, the preservation of value, jobs, and economic activity is not only a better way, it’s a moral obligation.

A better way to stimulate the economy.

We continually perfect business solutions driven by a mission to create efficiencies in the business investment space, generate pristine opportunities for alternative lenders and preserve clients for trusted advisors. An alliance with Second Wind lets you discover opportunities where most see impossibilities and further stimulates economic activity, growth and employment by result.