Authentic brand stories have the power to create emotional relevance, demand, and even advocacy while transforming the relationship between customers and a product or business.
Second Wind’s branding-foundations begin with a single premise: beyond consuming goods and services, customers consume brands that align with core beliefs, values and attitudes.
Transformational branding stories create two-fold value, by effectively positioning unique product distinguishers and value propositions, while at the same time bridging emotional relevance to your customer personas.
Internally, compelling branding stories connect to the larger corporate story, which together hold the power to subscribe employees, leadership and partners to a sense of purpose and mission.
Second Wind’s Branding and Transformation Services define organizational strategy while aligning stakeholders, employees, customers and clients within a unified and guiding vision that opens new paths to innovation and growth.