Behind the Partnership Between Second Wind Consultants and Lawrence Financial

What Makes Lawrence Financial Different?

Lawrence Financial is an industry stand-out due to its creative approach to sourcing and structuring capital. Going beyond traditional methods, Lawrence Financial develops effective financial solutions tailored to a business’s individual needs.

The company’s primary goal is to support businesses and the communities they serve, ensuring long-term economic sustainability. This goal has manifested a proven track record of successfully navigating complex financial situations. Even in the most challenging scenarios, Lawrence Financial delivers results.

Having established relationships with hundreds of funding sources, including commercial banks, hedge funds and asset-based lenders, providing clients with a wide array of options is Lawrence Financial’s forte. Not only that, they stay ahead of the curve, constantly identifying new innovative lenders with whom they can partner. 

Perhaps the most remarkable feature of Lawrence Financial’s model is its nonexclusive operating basis and its decision not to charge borrowers fees. Instead, remuneration happens solely through lender fee arrangements. Therefore, what truly makes Lawrence Financial different is its drive to align its success with that of its clients.

Meet Haze G. Walker: Visionary Leader Behind Lawrence Financial

At the heart of Lawrence Financial’s success is Managing Partner Haze G. Walker, a recognized expert in alternative commercial financing for small and mid-sized enterprises (SMEs). Since joining Lawrence Financial in 2009, Walker has spearheaded strategic partnerships and innovative funding solutions, earning industry-wide recognition. Her accolades include being named a Top Women Deal Maker by the National Alliance of Commercial Loan Brokers (NACLB) in 2022 and a top member of OPUS Connect in 2024.

Walker’s forward-thinking initiatives were instrumental in Lawrence Financial being recognized as one of the most innovative companies in capital markets in 2023. Beyond her role at Lawrence Financial, she leads ProVisors’ Capital Markets Affinity Group and co-founded the Transactions Networking Group, further demonstrating her commitment to fostering collaboration within the industry.

In addition to her professional achievements, Walker is dedicated to advancing women in finance. In 2023, she hosted events focused on professional growth and personal wellness, empowering the next generation of women leaders. Her leadership extends to the boards of Financing Forum, OPUS Connect, and SoCal IFA, where she continues to shape the future of the financial industry.

Under her guidance, Lawrence Financial has consistently delivered exceptional results, financing over $200 million annually. Notably, Walker’s expertise helped transform a startup from a $1 million operation to securing a $25 million line of credit by 2023—just one example of her unwavering commitment to business growth and sustainability.

Success Stories

Here are just a few examples of the power of Lawrence Financial’s reach and expertise.

The company recently helped a subscription-based salmon cannery in Alaska facing a significant deferred liability. Traditional lenders deemed the company’s business model too risky, but Lawrence Financial was undeterred. They found a capital provider comfortable with the subscription model and facilitated the structuring of a flexible line of credit to support the client’s growth.

In another instance, Lawrence Financial partnered with a firm aiming to establish a network of electric vehicle chargers. Lenders were apprehensive about the company’s progress billing and demanded more historical financial data. Lawrence Financial overcame this obstacle by introducing two different lenders to tackle different aspects of the project—a fund for the build-out financing and a financial institution to provide a line of credit.