Consulting Services

  • Branding & Transformation

    Authentic brand stories have the power to create emotional relevance, demand, and even advocacy while transforming the relationship between customers and a product or business. Second Wind’s branding-foundations begin with a single premise: beyond consuming goods and services, customers consume brands that align with core beliefs, values and attitudes. Transformational branding stories create two-fold value,…

  • Sustainability & Transformation

    A strategic plan for sustainability gives companies a competitive edge. Far too often, entrepreneurs rely on short-term profitability to keep a business going. Truly successful enterprises, however, have one thing in common: a readiness to disrupt the status quo in pursuit of long-term growth. Second Wind’s Sustainability and Transformation services elevate short term business models, breaking through…

  • Strategic Reinvention

    The most successful businesses know that they must adapt to change in order to evolve. Whether it’s bringing new products and services to market, responding to declining revenues, or implementing a new growth strategy, reinvention is vital to long-term sustainability and profit. The challenge for many enterprises in need of reinvention is recognizing that they…

  • Sales & Marketing

    Whether markets are local, regional or global, the accelerating transformation of customer journeys requires transcending traditional marketing and sales paradigms. Effective sales and marketing integration reflects how customers seek and discover value while scaling loyalty and advocacy in the customer-empowered environment. With almost limitless access to information, customer journeys touch more points prior to conversion…

  • Organizations & Operations Optimization (OOO)

    The marketplace in which a business operates is ever-evolving. In order to stay ahead, your company must navigate changing external landscapes by streamlining internal processes. Second Wind’s approach to Organization and Operations Optimization will identify and eliminate inefficiency, reduce overhead costs and allow you to better respond to customer needs. Cost management systems are critical…

  • Mergers & Acquisitions Services

    Growth Through Acquisition You’ve scaled your business, met projections and its time to take the next step. Maybe you’ve decided to target more market share by looking to acquire companies within your industry. Or perhaps you’ve decided to decrease costs and apply a competitive advantage by vertically integrating an acquisition within your supply chain. Whatever…

  • Foundations Design & Implementation

    The success of any business starts with the implementation of a business model built on sound, scalable and sustainable foundations. Second Wind believes that the foundational elements of successful enterprises include corporate entity structure, operating agreements or bylaws, mission statements, business plans, job descriptions, cash flow projections, training programs and materials, compensation structures and appropriate…

  • Customer Strategy

    A well-designed customer strategy articulates the distinctive value your company strives to deliver to its audience. It includes the offerings, channels, operating models and capabilities you will need to provide this experience consistently. Second Wind will guide you through the development of your strategy step-by-step—thereby improving lead generation, acquisition, cross-selling and retention rates. Your primary goal…

  • Change Management

    Heightened global competition has made adaptability vital to a company’s survival. Second Wind provides the tools and techniques to help companies transform quickly. A formal approach for managing change—beginning with the leadership team and looping in both key stakeholders and employees—should be developed early and adapted often to maintain momentum and drive results. Knowing the…