"From the Trenches" Our Employee Blog

A Successful Growth And Development Plan You Can All Learn From... And Do!Here we are, deeply entrenched in the most severe recession we have ever experienced. That’s a fact, it’s undeniable. Revenues are down and overhead is up. Debt is choking the lifeblood out of your business. Businesses are closing everywhere.

What a terrific time to plan and implement a growth plan.

Look around… some of your competitors have gone out of business. Most, if not all, of those remaining are responding in the same knee-jerk manner they’ve used in the past when revenues dip—they reduce advertising and marketing. The market is down, they observe. People aren’t buying, they think, so they advertise less, telling themselves this will save money. Since the market is soft it will not work anyway so why waste the cash? Their plan is to “wait it out” and when everything returns to normal, resume their regular marketing.

What a classic mistake.

I recently spoke to a small business owner who operates a general printing company. He bought the company a few years ago just as the recession began. Revenues were $450,000 when he acquired it. Despite the recession, he correctly figured he could gain a larger share of the market by  reinventing his mission and aggressively advertising and marketing his services, taking business away from his competitors who were hiding out.

He created an expansive strategy, marketing his capabilities to increase businesses revenue through direct mail campaigns and by utilizing other printed marketing tools. He stopped selling printing and began selling the promise of success, revenue, and additional profit to business owners all over his region. He invested significantly in printing, mailing and promoting his new direction and it paid off. The business came to him. He drove his revenue up to over one million dollars in two years and made a profit the entire time. He grew his business in a down market by taking business away from his competitors, aggressively reinventing his business and marketing his message successfully. His investment paid off.

Follow the leader, it works. Learn and act. Indecision, inaction and doubt kills the warrior.

Downsize, reinvent yourself, do your debt workouts and promote your new business. This is the path to take. Call us for help. We will gladly show you the way. Call 413-584-2581 and Norm will arrange a no-obligation teleconference for us to discuss your options.

About Don Todrin

Don Todrin is the CEO and Founder of Second Wind Consultants, Inc.. Don and his company specialize in SBA Loan Workouts, Offer in Compromise, business debt forgiveness and solving difficult business problems in general. Follow me on Twitter or become a fan of Second Wind Consultants on Facebook.

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Tell Us Your Story–Your Family And Employees Are At Risk. We Are Listening And We Care. Margins are being pinched and debt remains what it was when things were much, much better… and it’s choking the life out of your business. This is personal. It results in the destruction of not only business enterprise, but also of families.

The banks consider it just a matter of numbers. They are not concerned about the effect foreclosure will have on you, your family and the families of your employees. It is of no importance, or even relevance, to them and thus they are not listening or paying attention at all to the plight you all find yourselves trapped in.

Is it important? Does anyone care? Is anyone interested in what is happening to small business owners trapped in this recession? Not the banks, that’s for certain, but we are listening, we care and to us, it is important, very important. We understand that this is not just about numbers, it is about jobs and your family’s survival. Your family, and the families of the employees who are counting on you to provide them with a job to survive this difficult time. Everyone knows that when one loses a job in this economy replacing it can take a year or more, or forever, as many, many jobs will not return, ever.

Why do we care? Why are we interested? What good does it do for us to understand the situation if it is not relevant to the bankers or SBA?

A few reasons:

1) We are all people working our hardest, doing our best and fighting the same battles, mostly alone. We understand how lonely that gets and it is important for everyone to have an opportunity to explain what is happening to them and to get some inside advice. Frequently, the issues are far more complex than simply dealing with debt. Frequently, it is also about downsizing, reinventing yourself, figuring out how to not only survive, but also to prosper in this down economy.

We have a deep understanding about how to accomplish this and when we listen to our prospects or clients we are always listening with an inclination to help the small business owner overcome adversity, make right decisions and successfully navigate the turmoil they are confronting. It is not just about debt, it is about helping them overcome the issues causing them difficulty, helping them to restructure, adjust, downsize, and emerge, in addition to doing the debt workouts. Why do we do this? Because we understand what is at risk and what the real cost of failure is to everyone involved in your business and their families. We understand it’s not solved by debt workouts alone—it is about making systemic business changes to meet the needs of the transition.

2) We also understand that a small business owner in distress needs to vent and let it out. You need to talk to someone who listens, pays attention and supports. It is important—we all need this and we provide this whenever possible.

3) If we know what has happened to you we can include the important issues in our presentation to the bank. It may not be relevant to the workout but it is relevant to the listener as we are all mostly the same. We all have feelings and most have families. In conversation, without whining or complaining, if we can make the workout more personal and more about the individual, we can get some additional traction in the workout. It’s human nature to care and understand if information is appropriately presented. We can do this, the borrower in default cannot. It is important to make the workout personal to the banker in charge as when we succeed at doing this the results are better, often much better.

Thus, we listen very carefully and want to hear what has happened and what is at risk so that we can help direct you more effectively. We can give you the opportunity to safely vent and explain, and we can support your workout with the banker by making it more personal.

This works, we do it. Call us at 413-584-2581 and tell us your story. Let us help you succeed. Norm will arrange a no-obligation teleconference for us to discuss your issues and provide you with solutions… and listen to your story. It is important and relevant.

About Don Todrin

Don Todrin is the CEO and Founder of Second Wind Consultants, Inc.. Don and his company specialize in SBA Loan Workouts, Offer in Compromise, business debt forgiveness and solving difficult business problems in general. Follow me on Twitter or become a fan of Second Wind Consultants on Facebook.

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Stop Making Partial Payments On Your Loans. Default Is Default. Do The Workout.I hear it all too often. Small business owners are in default, making voluntary partial payments thinking that this somehow helps them stay in honor and that it will satisfy the bank and that it is “the right thing” to do. They are paying what they can even if it is less than what is owed, wanting to “do their best” by demonstrating that they are trying and believing that this will somehow serve their best interests with the bank and support a more gentle approach to their default and ensuing workout. At least,that’s what they hope. They believe that if they are at least making an attempt to perform as promised then partial payment satisfies their word and commitment, if not to the penny at least to the point of honor.

Not so. If this sounds familiar, then you need a dose of reality. You are wasting cash and gaining little advantage.

First, a basic concept: Default is default. Partial payments without a written agreement authorizing such are a waste of cash. They do nothing to improve your predicament nor the outcome. “Default” is a term controlled by your loan agreement; either you pay in full as agreed or you are in default. Partial payments outside of a written modification do nothing to alleviate or change this  situation other than to needlessly waste precious money better used for other purposes.

The underlying issue, however, is the need borrowers feel to act honorably and do what they believe is the “right” thing to do.

Stop this silliness. A business contract is not affected by acting honorably while you’re defaulting on the terms agreed upon. Despite your hope that it does count, it does not. As stated, default is default. There is no such thing as honorable default, it is simply default. A defaulting borrower will suffer the same consequences as a partial payment-making, honorable, defaulting borrower, so what is the point of making partial payments? There’s no point, whatsoever. It is not more honorable to make partial payments than to not pay at all. Remember, default is default. (If it makes you feel better, donate the money to charity; it will have the same effect on your loan workout as partial payments.)

The only way honor enters the equation is when you communicate appropriately, explaining to the bank you cannot make full payment. Cooperating with their requirements and not avoiding the issue—in other words, entering into a workout scenario—as soon as you are aware that you cannot comply with your agreement, that is the honorable thing to do. Partial payments are meaningless and represent avoidance of the real issue: acceptance of the responsibility to either pay or suffer the consequences, honorably.

Your remaining cash should be used for personal preservation and other appropriate necessary expenditures, not thrown at the feet of the bank with a request for leniency because you are “doing your best.” It’s not enough and requesting leniency will not have the desired result.

It is irresponsible to throw money away in a time of great need. To act honorably is to confront the issue as soon—and as honestly—as you can. This, you should do. Cease making partial payments immediately. Do the workout; that is what is most honorable.

About Don Todrin

Don Todrin is the CEO and Founder of Second Wind Consultants, Inc.. Don and his company specialize in SBA Loan Workouts, Offer in Compromise, business debt forgiveness and solving difficult business problems in general. Follow me on Twitter or become a fan of Second Wind Consultants on Facebook.

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Limited Availability: A Tried And True Marketing Strategy. Consumers do not want to miss out on a great deal, an opportunity that may not recur, a chance for a real bargain or an opportunity to get something they really want that has a limited availability.

I stood in line in at the Apple store in Manhattan when the iPad was first released, and purchased mine at 2:00 am. I was among hundreds of others wanting to get this item, hoping not to be shut out because none were left. “Limited inventory” got me to act.

My wife loves to shop on the day after Thanksgiving, a.k.a “Black Friday” because she will get bargains unavailable any other time, or so she believes. Thus, she will get up early and stand in lines to reap the benefits.

We all know how fast-food chains like McDonald’s, Burger King and Wendy’s bring back previously successful sandwich specials for a limited period of time which excites the market and spikes the sales. Customers are inspired to purchase a favorite because it will be available for a limited time only.

Only 100 available.

…for a limited time only.

…until the end of the month.

…the first one hundred customers.

This works. People do not want to miss out on a deal or an opportunity and when confronted with the possibility of missing out, desire to get in on the action and attain the goal item is increased.

One caveat: make it real. You can create any rules you want but if it is unbelievable, too incredible, it will be viewed as a scam and will alienate the public rather than attract them. So, be real when you do this. Follow the game plan and demonstrate integrity and the plan will work.

Scarcity inspires action. Try it.

About Don Todrin

Don Todrin is the CEO and Founder of Second Wind Consultants, Inc.. Don and his company specialize in SBA Loan Workouts, Offer in Compromise, business debt forgiveness and solving difficult business problems in general. Follow me on Twitter or become a fan of Second Wind Consultants on Facebook.

Lost Your Lease, Going Out Of Business… A Total Loss.We have all seen it many times, large signs exclaiming that a business has lost its lease and must go out of business. Of course, a business can move to another location. However, frequently, there are inadequate funds for another build-out or the expense of a move makes it prohibitive. There could be many obstacles preventing a business from succeeding or emerging in any way after their lease is lost.

Usually, this would only happen if the business is having difficulty paying its rent and thus forces the lessor to exercise his rights and end the lease for reasons of default. However, often there are other reasons such as a better tenant wanting the space, a large increase in rent that makes it unaffordable, or any one of a dozen other reasons that, in the end, result in a lost lease and a business forced out of business. What is the alternative? How does a small business protect itself against the indiscriminate actions of a lessor who has his own interests in mind, which may not serve the best interests of the lessee, you, the small business owner? This situation is a collision course on which the tenant always loses.

Another moment of truth occurs when a small business owner wants to sell his business and has a lease with a short-term remaining and a buyer wanting to renegotiate the lease before he buys the business, the success of the sale then being dependent upon a successful negotiation with the lessor. Not a comfortable position to be in, as the lessor will act in his own best interests, not those of the business owner. I have seen quality businesses in the process of a sale unable to close because the lessor would not cooperate with the transition. Total loss results. Nothing to sell without a lease in place on terms and conditions the buyer will accept.

One option that clearly will not apply to every business, but which is an alternative, is to buy your space. Own it, control it and control your destiny. In this economic recession, business condos are selling very inexpensively and other real estate opportunities exist as the market continues to melt down and prices drop. This solution is not for everyone, however, when it comes time to sell your business, owning the real estate gives you many valuable options such as selling the business and leasing the space to the new buyer. This works. Selling the real estate with the business equals added profit and additional opportunity to enhance the deal with added value. This also works.

Again, this is not for everyone but it is worthy of consideration. Examine local opportunities and see if you can find something that will work for you. Control your destiny rather than allow others to control it for you. Enhance your opportunity to sell your business successfully by controlling your real estate.

Think about it and explore your options; it may be a good move for you and your business.

About Don Todrin

Don Todrin is the CEO and Founder of Second Wind Consultants, Inc.. Don and his company specialize in SBA Loan Workouts, Offer in Compromise, business debt forgiveness and solving difficult business problems in general. Follow me on Twitter or become a fan of Second Wind Consultants on Facebook.

We Are Winning. The Battle Toughens But The Banks And SBA Are Giving Us The Workout Results We Need: Debt Forgiveness.When we get into the clinch and fight it out, in the end, workouts are being accepted and our program is wildly successful. We’ve had a recent flow of very successful workout conclusions with the banks and with SBA guaranteed loans; they will not admit it publicly, nor will they give up their unreasonable demands for repayment and intimidating attacks on borrowers in default. This is not new. We have been successfully resolving issues by workout and debt forgiveness—hundreds of loans for many years—however, as we get more creative and more demanding, the banks are being more responsive and more willing to concede victory on our terms.

On the surface and at first pass, the barriers appear insurmountable. However, we have long-ago learned that “No” means “Yes, just not today.” And since we are committed to a workout that will actually work, we hold our ground and get what our clients need to survive and reemerge successfully without a huge loss of assets and with resolution of debt and personal guaranties for affordable amounts of payout. “Affordable loss” is what we call it.

There is, however, an apparent trend that we are observing in our workouts and it is simply this: creative workouts that may have been rejected before are now being accepted, but the battle gets tougher. The banks and the SBA are fighting hard, putting up much resistance and applying a full spectrum of self-serving strategies that include: seizing assets, garnishing wages, lawsuits, foreclosures on homes, etc. It appears that if we survive the flurry of threats and assaults, we get to a resolution, on our terms—a resolution that works. The good news is, we do better every day. The bad news? The banks are getting more aggressive every day.

In conclusion, workouts are absolutely the only way to resolve defaulted debt issues and the sooner you get it done, the sooner you can begin your recovery.

Call us before your banker takes aim at you. They are using deadly force and high-caliber ammunition and are to be respected. We have the solution… an effective workout plan. But, you must call us. Do it, we can help. Call 413-584-2581 and Norm will arrange a no-obligation teleconference for us to discuss your options.

About Don Todrin

Don Todrin is the CEO and Founder of Second Wind Consultants, Inc.. Don and his company specialize in SBA Loan Workouts, Offer in Compromise, business debt forgiveness and solving difficult business problems in general. Follow me on Twitter or become a fan of Second Wind Consultants on Facebook.

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Your Obligation Is To Survive And Reemerge.Why are you acting as though you even have an option? It is clear—you must surrender to your obligations and then it will be easy. You have taken on the responsibility to be an entrepreneur, a small business owner. Your family and employees are trusting you to succeed as they depend on you for support. You could have taken the safe route, i.e. “getting a job.” Predictable? Maybe. Dependable? Sometimes. Consistent… for as long as it lasts.

But, you decided to be a small business owner. Ok, fine, but this entails some additional responsibility that you must never forget.

1) Your family depends upon your success. This is an unalterable commitment that must be satisfied. If you have a family there are no options.

2) Your employees are trusting you to keep them employed as they have also made unalterable commitments to their families, commitments that are also now your responsibility. You must continue to provide employment for those who trust you and are depending upon you for the well-being of their own families.

3) You have, of course, made commitments to vendors, suppliers, the bank (if you have borrowed money) and investors or friends and family who may have lent or invested in your dream. They, too, are expecting you to succeed and to repay them what is due or pay for the services you have received.

And then… there are the commitments you have made to yourself—commitments to personal success, what every business owner needs to do.

This, we can all agree on, yet I talk to so many business owners in default on their loans (or soon to be in default), in arrears to vendors, landlords, etc., just cruising into oblivion with sharply reduced revenues and growing overhead, on a collision course for disaster. Regardless, they choose the less aggressive, safer course which is doing nothing and hope for a miracle—as if a miracle is likely to occur. Meanwhile, resources erode and time slips by and eventually you violate all your commitments and fail. In the end, you’re unable to take the only step that would save  your business, jobs and your collective families, all of whom are depending upon you, because you are uncomfortable or just unwilling to do the workout you need to do to survive, in control and ready for successful emergence.

Yes, I know, we all want to pay our bills and none of us want to default on the bank, however, if this is the path to resolution then this is what you must do. It is a matter of priority. Should you choose to go down with the ship, an “innocent” victim of a bad economy and take everyone with you, or make the tough, uncomfortable decision to survive no matter what and do the debt workout?

It’s your call. Better yet, call us, we will take the burden off of you and resolve your debt issues while you focus on your business. Hallelujah.

Call 413-584-2581 and Norm will arrange a no-obligation teleconference for us to discuss your debt workout options and plan.

About Don Todrin

Don Todrin is the CEO and Founder of Second Wind Consultants, Inc.. Don and his company specialize in SBA Loan Workouts, Offer in Compromise, business debt forgiveness and solving difficult business problems in general. Follow me on Twitter or become a fan of Second Wind Consultants on Facebook.

Apple iPad: The Best Thing That's Happened To My Business!Yes, I’ve read the reviews saying an iPad is an iPhone on steroids, a supersized iPhone, another unnecessary electronic gadget, etc. But, I bet these “reviews” come from people not yet using one on a daily basis or not yet addicted to the iPad’s incredible capabilities.

I bought mine the first night it was available. I stood in a long line in Manhattan at 1:00 am in the morning… and left with the most effective and functional device I have ever owned. In short, it has changed my business life for the better and has made my life easier in general.

I am in the business of debt workouts, i.e. removing debt from businesses. Many of my clients have occasional emergencies requiring quick response and action to protect their assets. I must be available and ready to communicate with others effectively at all times. Yes, I could do this with my cell phone, but it’s oh-so-much-better with my iPad due to the mere fact that it is both 3G and internet capable. It allows me to have instant access to email, the internet, my blog and all the contracts, forms and other tools I use in my business every day, wherever I may be. With this incredible tool, I can not only receive and send emails and blog at will, but I have various forms and contracts stored in it and can utilize its capabilities in many meaningful situations that I was previously unprepared for.

Some argue that their laptop does this and more, which is true (other than the 3G part, which is huge). However, I seldom carry my laptop everywhere I go, and am not likely to whip it out in cars, cabs, bus stops, the beach, etc., as it is too cumbersome, too much of a project to boot up and use on the run, too big to carry everywhere I go…  I never have my laptop with me when I want it as I do not make it a habit to carry it everywhere I go.

However, my life has changed; I can carry my iPad with me anywhere I go. It is always on and available like a cell phone and because of its size and its touch keyboard, it is always ready to give me the business tools I want or need. Obviously, I blog, and what a delight to be able to blog anywhere I am, whenever the inspiration strikes, whether it be when I am shopping with my wife or waiting in the car to pick someone up at the airport. Anywhere I am, it is ready and available for instant action.

Sure, you can do this with your Blackberry or iPhone—I have the new Droid, which is very powerful, but I do not use it for all its capabilities because, frankly, it is too small and thus impractical. I do, however, use my iPad… it really works. Now, I go nowhere without my iPad.

If it IS only a supersized iPhone, well, then it’s the best gimmick around and has totally won me over.

About Don Todrin

Don Todrin is the CEO and Founder of Second Wind Consultants, Inc.. Don and his company specialize in SBA Loan Workouts, Offer in Compromise, business debt forgiveness and solving difficult business problems in general. Follow me on Twitter or become a fan of Second Wind Consultants on Facebook.

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Not Prepared For Victory... And No Wonder.Recently, I have noticed a phenomenon: Small business owners are not prepared for victory.

Small business owners have been turned into fist-fighting warriors, battling for survival. Reduced revenues, high overhead and, especially, unaffordable debt service have forced you to become cash flow experts, accounts payable jugglers and downsize experts. You’re taking blow after blow, suffering from unimaginable pain and frustration yet maintaining the vigil and battling daily to stay afloat. Nothing new here, this you all know and understand. This is your plight. What choice do you have?

The real issue is, those who are doing the debt workouts and experiencing loan forgiveness are, in some instances, stuck in fight mode or a defensive posture, still fighting a battle which is now over as they have eliminated the major cause of destruction of their small business: overburdening debt. The small business owner must make a huge adjustment from times of war to peace and many trip up in the transition, forgetting that peace requires different skills. Successful emergence requires surrendering to victory. It seems like a heavenly prospect, yet it’s very hard to do when you’ve been engaged in fierce battle for the past few years.

So what is the problem?

The problem is the inability of small business owners to make the transition from warrior to peacetime leader, once again taking the team to victory, instead of fighting impossible battles. When the battle is over we have no need for the warrior. When you successfully remove the debt and reduce your personal guaranty—in other words, when the battle is over—you need to be a builder, a developer, a thinker, a planner, a marketer… not a fighter or a warrior. The small business owner must wear many hats. For the past few years, for many, it has been a warrior’s helmet as you enter into battle, tenaciously holding on to your business. Do the debt workout and your hat becomes that of a leader, a builder, a marketer, a manager…

Let us not trip over the finish line. Leave the battle behind. Be the leader you can be and lead your business to victory. Once you have completed the workout, engage in the turnaround and be a peacetime leader, ready to carry your company to the promised land of security and safety. It is not easy. It requires different skills, but you can do this.

This is a huge challenge for the small business owner, one that is resulting in many failures. It is a difficult and dangerous transition from war to peace, but it can be done. Be careful and call us for help: 413-584-2581.

About Don Todrin

Don Todrin is the CEO and Founder of Second Wind Consultants, Inc.. Don and his company specialize in SBA Loan Workouts, Offer in Compromise, business debt forgiveness and solving difficult business problems in general. Follow me on Twitter or become a fan of Second Wind Consultants on Facebook.

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Part 3: Something Is Missing From Your Business Model.When I say, “Something is missing from your business model,” I am talking to small business owners. And by “small business”, I do not mean the standard equation of 500 employees, $10 million in revenue. That may be someone else’s definition, but it’s not mine or nor is it that for my audience. Here, I are talking about 25 or fewer employees and a million or two of revenue, maybe less.

Here is your objective: meaningful employee participation. Give as many employees as you can a meaningful company responsibility. Help your employees become part of the company, taking ownership in its success and not just being a 9:00 am to 5:00 pm employee. Give them another job responsibility aside from just showing up and doing their day-to-day work.

For example:

1) Put someone in charge of employee birthdays, complete with a little ceremony a card and maybe other perks. It must be managed; have someone assigned to do it and give him/her a title and include it in their regular job duties.

2) Authorize someone to plan and organize the company picnic, employee outings, parties, etc. This person should include others by delegating tasks.

3) If appropriate to your business, have someone manage a customer newsletter with a column about a different employee each month. Maybe produce an employee version as well.

4) Have an employee sit on the Board of Directors so there is a voice representative of your employees that can be heard in a meaningful forum.

5) Create an employee board to discuss employee issues.

6) Give an employee the responsibility of communicating with and supporting employees on sick leave. We care, and we are here to help should be the message.

7) If appropriate to your business, have employees help determine whether a customer or client should be released or engaged. They work directly with clients and the relationship is not just about profit it is about proper fit. They know who will work out and who will not.

8 ) Where appropriate, involve employees in the hiring process for new employees. In particular, involve a representative of the department for which you are hiring.

9) In the areas of training, equipment and resources, either wanted or required, get employee input. Create a board/forum for this purpose. They will be both frugal and focused; take their advice as they are the ones doing the work.

10) Create a community service committee to direct, coordinate and implement various community service efforts.

11) Create an employee grievance committee, and let them resolve their own issues when possible, on company time.

Above all, be creative, involve everyone possible and  get employees on board and involved. Involve your employees in as many aspects of decision-making as possible. Trust them and they will support your success, making the business everyone’s success.

About Don Todrin

Don Todrin is the CEO and Founder of Second Wind Consultants, Inc.. Don and his company specialize in SBA Loan Workouts, Offer in Compromise, business debt forgiveness and solving difficult business problems in general. Follow me on Twitter or become a fan of Second Wind Consultants on Facebook.

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