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Category Archives: Navigating the Downturn
The Economy Is Not Recovering. Stop Believing And Act.
I am hearing far too much talk about the return of the economy. Business is better, I hear, and the attitude seems to be a sigh of relief. Back to normal. It’s over, we are climbing back out. FORGET IT, … Read More
Posted in Business, Debt Workout, Management, Navigating the Downturn
Tagged: economy, four pillars
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Nothing Happens Until You Sell Something
I frequently see the efforts of small business owners focused on reducing overhead. Clearly this is an important strategy, as when revenues go down, overhead must be reduced with it to balance the budget. Cash in must be more than … Read More
Posted in Business, Marketing, Navigating the Downturn, Sales
Tagged: business strategy, overhead, revenue
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The Recession Is Over – What You Need To Do To Succeed
Yes, friends, you must change your context. The recession is over so act accordingly. This does not mean that everything is better and back to normal, not at all. What it does mean is that what we now have is … Read More
Posted in Navigating the Downturn
Tagged: debt workout, employee incentives, flat management, recession, social media
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Saving a Job and a Home
A client of Second Wind recently came to us with a unique problem. They were on the verge of losing their home and business because they were one in the same. This client lived and worked in a hotel that … Read More
Admit That You Are Not Breaking Even
I talk to many small business owners who claim they are breaking even, paying their loans and doing OK. Not so. I begin to inspect them a bit and ask them a few pressing questions: Q: Are you taking a … Read More
Posted in Debt Workout, Navigating the Downturn
Tagged: debt workout, not taking a paycheck
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