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Category Archives: Sales
Eataly Is Reinvention At Its Best.
Wow, a 50,000 square foot restaurant? Or is it a market? Or a place to learn? Eataly is all of the above plus an amazing adventure. I went there recently and there were lines down the sidewalk of people just … Read More
Posted in Business, Management, Marketing, Navigating the Downturn, Sales
Tagged: marketing, reinvention
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How To Successfully Navigate The Downturn.
I have written about this subject extensively. In fact, if you visit my home page you will see several different blog topics, one of which is “Navigating the Downturn”. Here, I frequently talk about the four pillars: Downsizing, reinvention, debt … Read More
Posted in Business, Management, Marketing, Sales, SBA Loans, Secured Bank Loans
Tagged: downsizing
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Business Is Theater––How Entertaining Is Yours?
All business is theater. Recognize this truth and implement a way to deliver it. A very successful business man said this, adding: “To the degree you satisfy this aspect of your presentation, you will be very competitive and very profitable.” … Read More
Posted in Business, Marketing, Sales
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Should You Brand Yourself? It Depends.
Many small business owners ask whether or not they should use their name as the brand for their company and if they should invest in doing so, or if they should perhaps use their name as the company name and … Read More
Posted in Business, Management, Marketing, Navigating the Downturn, Sales
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What Is Your Vision? Do You Even Have One?
I have met with a few successful, enlightened business owners recently and all they could talk about was their “vision”, i.e. where they are going, what they want to achieve, how they are going to get there and what it … Read More
Posted in Business, Management, Marketing, Sales
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