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Category Archives: Marketing
Flattery Can Get You Everywhere
We have been told that flattery will get you nowhere, but it’s not so. If done correctly, flattery is an extremely powerful tool. Everyone wants to hear nice things about themselves. It is human nature. It helps create relationships by … Read More
Don’t Give Away Your Profits
Yes, gross revenues were a few percentage points higher than last year, making this fourth quarter a breakthrough, so they say. But at what cost? I believe many made the classic decision of enticing greater gross revenue by discounting and … Read More
Posted in Business, Marketing, Navigating the Downturn, Sales
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Expand Your Territory Internationally
We have this incredible tool called the Internet. Millions of people are on it every day, searching for sources and information. It costs nothing and it reaches the farthest corners of the globe. A small olive farm in Greece sold … Read More
Free Goods And Services Can Earn Significant Profits
Free samples have been a marketing staple for a long, long time. We are all used to the various aspects of this concept: free trials, pay when you are satisfied, or whatever the hook may be. For many, these things … Read More
Posted in Business, Marketing, Navigating the Downturn, Sales
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Consider Direct Sales When Reinventing Your Business Model
We all have been exposed to direct sales presentations at some point or another–Tupperware and Avon come to mind–and we understand the impact and potential for success it has, especially in the “party” mode. Anyone that agrees to come to … Read More
