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Category Archives: Marketing
Ad specialty items…can be very effective if done correctly.
We all see them all the time, pencils, plastic rain hats, refrigerator magnets, pens, t-shirts, the list is endless. In fact there must be something to it, the ad specialty industry does multi billions of dollars of business annually. But there is a … Read More
Posted in Business, Marketing, Navigating the Downturn
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Public Relations, the forgotten piece of the sales and marketing program.
Small business is most always searching for additional capital to invest in its growth and development. In fact advertising programs tend to go first when cash is scarce. Unfortunate but understandable. Its a necessary component required to support the projected … Read More
Posted in Business, Marketing, Navigating the Downturn, Sales
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I challenge traditional discount strategies and practices.
It appears to me that quantity discounting has nothing to do with the cost savings experienced or the quantity purchased, its merely a pricing strategy that the manufacturer or distributor congers up and offers…and then violates regularly, in response to … Read More
Posted in Business, Marketing, Navigating the Downturn, Sales
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How to successfully work a trade show, the best and most cost efficient marketing opportunity of the year.
A trade show is one of the greatest opportunities available to help you reach your market in an extremely cost efficient, time efficient, and high impact personal way. If handled properly, and it requires serious preparation and a game plan, a trade show can be … Read More
The next step in developing your web site into an extremely powerful sales tool
Allow me to make an observation…in many instances the entrepreneur developing his business is a high energy communicator who passionately believes in his mission, and delivers his product or service with total commitment and thus has great credibility. He believes so his … Read More
Posted in Business, Marketing, Navigating the Downturn, Sales
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