Category Archives: Marketing

Reinvention: Another Example, Vending Machines For Gold.

Posted on May 21, 2012 by Donald Todrin

Reinvention is an important topic and one that for many small business owners is difficult to imagine and implement. There are many examples of small businesses reinventing themselves by narrowing their focus on their more profitable products or services. Some … Read More

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Are You Networking? Or Too Busy?

Posted on April 30, 2012 by Donald Todrin

Networking is a critical aspect of the small business owner’s job. It is an interesting task, as the results are unknown until experienced. You never know what is going to happen, but one thing is certain; something always does happen … Read More

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Nothing Happens Until You Sell Something

Posted on April 18, 2012 by Donald Todrin

I frequently see the efforts of small business owners focused on reducing overhead. Clearly this is an important strategy, as when revenues go down, overhead must be reduced with it to balance the budget. Cash in must be more than … Read More

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Nano Marketing: The Newest Trend, Brought To You From Our Politicians

Posted on April 17, 2012 by Donald Todrin

Our politicians are at the cutting edge of marketing. They have unlimited amounts of money to spend and they hire the brightest strategists. The stakes are extremely high and they will stop at nothing to win. The question is, what … Read More

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Part 1 – Personalize It. You Are The Owner, Leader And Visionary.

Posted on April 9, 2012 by Donald Todrin

There are two general presentations made by a business: First, the far more common, generalized company statements. These can come in many forms – the brochure, the sell sheet, the advertising material, website content, etc. – and are typically written … Read More

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