Awareness And Preparation Are The Keys To Survival

Awareness and preparation are the keys to survival in our downturned business economy. Wise words. Certainly, words that anyone can agree with but really, what do they mean in a business setting, a setting where revenues are down and debt service is near impossible?

Being aware of what is happening is a starting point. The obvious thing is that we are getting pummeled by reduced revenues and debt service too high to support. It is easy to be aware of this, but what counts is being aware of the proper response. “Prepare? How can I possibly prepare for this, who saw it coming and what can I possibly do about it? It is not my doing, I can’t prepare for something not in my control,” some say. Not so, I say.

This is self-defeating doubt and doubt kills the warrior. Lack of action, accepting defeat, this is an unacceptable response.

To be aware in this environment is to look deeply at what is really happening and to respond, becoming aware of the successful strategies used to combat the situation. If downsizing is the correct response, do it deeply and with precision, with empathy for those affected and doing what is best for the business.

Being aware of the changing times requires changing strategies. Are you looking at what is working for those who are adapting and adjusting, or are you locked into doing the same things you have always done and getting worse results? Being aware of the changing marketing strategies the Internet offers and joining the revolution or are you staying with traditional advertising or none at all, saying you can’t afford it and it isn’t working so what’s the sense? “Besides,” you say, “it’s the debt that’s killing me and I can’t do anything about it!”

Not so my friends, of course you can, it’s called debt workout and it is a necessary strategy to support survival so you can make the further adjustments required to emerge and succeed. Be aware and prepare. Preparation consists of doing the right thing to avoid self-destruction, preparing for the future so you may succeed.

Taking control of your destiny by preparing for it and that means doing your debt workouts so your business may support its emergence and succeed. It further means working out your personal guaranties so you can personally emerge.

Yes, there will be life after this recession if you are aware and prepare.