Daring To Dream Is A Workout Requirement

I have often said if you can dream it, you can do it.

I believe this to be true. Certainly the opposite is just as true – if you can’t dream it, it won’t happen. I prefer the positive context, however, and urge the following experiment: Think back to any great decision you have made, a new innovation, a new marketing program, a new product idea, a new organizational development or requirement, growth, expansion, etc., and try and remember how it started. Chances are, it all started with a dream. From the dream comes a new reality… if you let it.

Unfortunately, we find ourselves all too frequently trapped in our battles, buried in war, focused on hand-to-hand combat, fighting for survival, not dreaming and barely breathing. I understand this state of being and I have been there.

But I challenge you now, because as a small business owner you are a leader and others are depending upon you to take them to security and safety. To do this you must elevate yourselves from the battle and allow yourself the opportunity to escape to dream, to recharge your energy and stimulate your creativity and yes, to invent, create and discover, to dream your way to success. To envision success is to dream it.

You cannot successfully do a workout if you cannot see and envision what it will be like when completed. A workout is a vision as it is creating a new reality. It starts as a dream. Those that can see the vision can do the workout. Those that cannot will stumble and fall trapped in today’s reality believing things cannot change. You must free yourself so you can win, so you can dream of the victory and then be prepared to follow the path. Without the dream you will bump into walls, hit barriers, fight and resist the evolution and defeat yourself, trapped in today’s reality, unable to see tomorrow’s potential.

We ask ourselves so many times, why did that small business owner walk away from our strategy when it was perfect for his business and would lead him to a wonderful turnaround so the business could survive, emerge and succeed? I know the answer: because he could not envision the dream.