A moment of clarity, you must surrender, but to whom?

We run into a constant problem in our line of work.  It is faith, trust, belief, or whatever word you call the motivation that drives someone to leap off a cliff and trust that their parachute will open.

People have many objections.  Our process is too risky because they cannot be in full control.  To which I say, rarely in life are you truly in control.  You bank controls your businesses future when you are in default so really you are simply trading an entity you know does not have your best interest at heart for one that may.  Another objection is that our process is to good to be true.  Clients get our references and have the opportunity, but still it seems like we cannot be telling the truth and so they ignore the proof that is given to them.  They want us to prove nothing bad can happen, that the future will not turn into what they fear when we are through.  This is an impossibility as they are asking us to prove a negative.  You cannot accomplish this task.  So we are left with that ephemeral force that pushes our clients the final step…. Trust.

The initial process is a war against fear and our client’s lack of experience in the workout arena.  Our sales team must push past, around, or through every obstacle until the client concede’s defeat.  When that happens we can finally begin to help them.  Sister Hazel wrote a love song called concede, which may have nothing to do with workouts, but the chorus does apply to our clients.  To be successful and emerge victorious over the financial attack you are bearing, you must concede and believe us.  The song goes on to state “I won’t give up.  I won’t give out on you.”  Once again this is apt for what we do and how we do it.  We succeed 100% of the time that a client holds the course.

I have had a number of clients who walked away and were never heard from again, or more often called back later asking for help when they were too far gone to be saved.  Recently I completed a client who was successful after more than two years of battle.  Many others have taken over a year for a process that in theory could have ended in months.  These are the client’s with massive success stories and normally the people you speak to as a reference.  These are clients who have been attacked on every avenue.  Dealing with stressors such as their homes being in foreclosure, having banks holding rights of recision, accounts attacked, anything and everything aside from the banker coming and kidnapping relatives have been used or attempted to use.  We ward what is possible and do our best to protect the rest, but there are moments where a client is tested, sometimes many times throughout a workout.

If you are a client great, if not, what are you waiting for?  Either way, eventually you are going to have to throw in the towel in one form or another.  Math does not lie and if you are reading these posts in the interest of finding a way out of your businesses’ downward spiral, the numbers say you are facing a grisly crash.  Do you give up and let the bank use the legal arena to grind you and your businesses into dust or do you take the plunge with Second Wind.  Do you hold the path during the workout or will the bumps in your road send you fleeing back to the bank in a futile attempt to secure quarter?  The real question is not if you are going to surrender, but to whom are you going to turn when you do?

Excerpt:

The real question is not if you are going to surrender, but to whom are you going to turn when you do?