Another Example Of Corporate Bad Behavior

American corporations continue to believe that cheapening their products to increase profits is the way to go. How silly. We have witnessed so many examples of how this does not work at all and how the consumer demands quality at a reasonable price and will move his purchasing power to businesses that do understand and deliver this. The auto industry is an excellent example of this; America lost an entire industry to Japan, Germany, and Korea because they did not pay attention to what the consumer wants, which is quality at a reasonable price.

Now, it’s the food industry. The important labeling regulations requiring disclosure of  all basic nutritional elements in food items are unreliable. Here are a few reasons the labeling can no longer be trusted:

1. There is a rounding down concept. If a food item has some percentage of an ingredient, the manufacturer is allowed to round down which can result in advertising stating there are no trans fats, for example, when in reality there are some. Rounding down permits a false statement.

2. By adjusting the serving size, even if making it totally unrealistic, manufacturers can allege that the concentration of certain undesirable contents is a lot less than realistically will be eaten in one serving.

In other words, corporate America is up to its old tricks, deceiving American consumers, believing this will add profit to their bottom line. The real outcome will be that customers are lost altogether, as well they should be, when the truth is eventually revealed to all.

We as small business owners can easily compete with such charlatans as long as we bring integrity to the forefront and provide high quality with reasonable pricing. The consumer must believe they are receiving value. They will stay with you forever, as no one trusts corporate America or “Made in China” goods anymore. Small business owners can compete effectively by focusing on integrity and quality.