Reinvent Your Business Through Product Reinvention

Volkswagon has enjoyed a long success with many different missions. In the ’60s, of course, there was the memorable VW bus, or “hippie van”. But even before that came what was probably VW’s most recognizable vehicle, the iconic car that eventually came to be known as the “Beetle”.

In 1998, the Beetle was redesigned and became largely a “chick car” complete with a built-in flower vase in the dashboard. Now, in 2012, it’s been revamped again as a man’s car. The flower vase has been removed and the lines are far more masculine. This is bold, dynamic and likely to push the vehicle to additional record-breaking sales. It’s changing market dynamics and shifting it’s focus completely.

Volkswagon is parting ways with history and looking towards the future, maximizing opportunity by changing the mission all together. That’s reinvention. Bold, aggressive and fearless… a great model to follow.

Reinvent yourself by reconsidering your product, your way of marketing, your market focus, your methods of advertising, your way of producing, etc. Everything you do must be reexamined and you must determine if it is right going forward, forgoing heritage and history, forsaking where you are for where you now need to be. That’s reinvention.

It is a new game, a new economy a new market place. Reinvent your business to match the new parameters and succeed.