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Free Goods And Services Can Earn Significant Profits

Free samples have been a marketing staple for a long, long time. We are all used to the various aspects of this concept: free trials, pay when you are satisfied, or whatever the hook may be. For many, these things have worked well. However, there is a twist that is working extremely well and should be considered a valuable tool in this declining economy as it opens closed doors.

Give the basic product away, pared down as much as possible, and let the consumer truly use and enjoy its benefits with no strings attached, but, offer valuable upgrades, guaranties, accessories, training, repair, premium additions… whatever the add-on looks like depending upon your product and/or service. Watch the revenues skyrocket. If you have a viable product and/or service, putting it in the hands of many additional prospective users with a no-strings attached deal will certainly attract many more first-time users. If the product is good, the money will be made through the additional revenue generated by sales to upgrade the experience.

This is working extremely well for many. See if the concept fits into your format and if so, try it. Take the leap, give away a few products and see what happens. Experiment with free distribution and profitable add-ons. If it works for you it could be a pathway to success and greater profitability. Let it light your way through the fog.

This entry was posted in Business, Marketing, Navigating the Downturn, Sales. Bookmark the permalink.

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