Have You Lost The Fire In Your Gut? Workout The Guaranty!

It happens, we see it more often then we would care to. Small business owners, beaten senseless by reduced revenues and increased overhead, plagued by having to let go of trusted long-term employees who were dependent on them and whose livelihoods are now at great risk, with loans, accounts payable, and credit cards all in arrears and in jeopardy, with no idea how to pay them off… and on it goes.

Some will dig in and fight to their dying breath, exclaiming some avowal like, “They will have to carry me out of here on my shield,” or, “Not unless they kill me!” However, others simply lose their will, determination and desire, and are left barely breathing, just waiting for the final death blow, knowing it is coming but not certain exactly when or from whom, yet still refusing to close the doors, preferring annihilation. It is a war. We are mortal. We have limits and sometimes all one wants to do is give up.

We see this and in these situations it is not uncommon that we want to save our client more than our client wants to save himself, his business, his family and the employees depending on him. He has given up, he’s been beaten.

There are two clear choices that can be made here:

1. If you have lost your desire and cannot reignite it, liquidate as soon as possible. Do not delay and await the inevitable. You will eventually fail, so organize the wind-down, prepare your employees and prepare yourself for the transition. Make it happen as positively as possible, on as many of your terms as possible. Much can be done from this context. Take the initiative and do not just let the system fold you in and liquidate you.

2. Alternatively, we can undo the damage by removing the debt and reducing your personal guaranties so you can afford to pay them off. This feeling of hopelessness can be reversed upon hearing our strategy. This mission can return you to a positive, profitable business situation and maybe with this vision you can find your commitment once again. You can lose the sense of futility and defeat and be the leader you once were and need to become again, as so much is at stake and under your control, and so many awaiting your leadership to a safer place.

Unfortunately, far too many small business owners take the passive resistance approach and give up in their hearts but keep the business running as the creditors liquidate them on their own terms. This does not work. Either acknowledge that you are done and enter into a planned wind-down and workout, or take the lead, fight the battle and win the war.

Your choice. We are here to help lead you through the maze.

Call Norm at 413-584-1581. He will arrange a no-obligation teleconference for us to discuss your options and a strategy that will work for you.