Non-Profits, It’s Time You Ran Your Business As If It Were For Profit.

The four pillars for successfully navigating today’s economy are: downsize, reinvent, debt workout and Internet marketing.

I preach forcing profitability, balancing your revenues with your overhead and costs of goods or services, reducing until profitable, making as many changes to your business model as appropriate with the changing conditions we face and achieving debt forgiveness, a must. Reduce your debt to low or no. Figure out how to use the Internet to market yourself. That’s what I preach to the for-profit business organizations.

So, what makes the non-profits any different? Nothing. You must earn or collect enough to operate, or fail. If you continue to run your organization as if the bottom line does not count, you will find yourself out of business sooner than you think. Gone are the days when you could make a call and raise the cash you needed to cover a shortfall or make a repair as if it were a cash call to the partners.  Non-profits must get a quick lesson in basic budgeting and had best learn to live within a reasonable one. It doesn’t work for long unless you do. Non-profits must get mean and lean and learn how to protect their revenue stream by cutting overhead and tightening the operation, just as the for-profits are doing. Downsize, do the debt workouts, reinvent and utilize Internet marketing. Force profitability.

There is little difference. Both for-profit businesses and non-profit businesses must realize just as assuredly that the bottom line speaks very loudly and that every appropriate measure must be utilized to protect the operation of the business and remain within budget or suffer the consequences of elimination.

The days of excess are gone. Act accordingly! Remember the four pillars: downsize, reinvent, debt workouts, Internet marketing.

Join the ones that will be around for a while. Become a profitable non-profit.