Your Obligation Is To Survive And Reemerge.

Why are you acting as though you even have an option? It is clear—you must surrender to your obligations and then it will be easy. You have taken on the responsibility to be an entrepreneur, a small business owner. Your family and employees are trusting you to succeed as they depend on you for support. You could have taken the safe route, i.e. “getting a job.” Predictable? Maybe. Dependable? Sometimes. Consistent… for as long as it lasts.

But, you decided to be a small business owner. Ok, fine, but this entails some additional responsibility that you must never forget.

1) Your family depends upon your success. This is an unalterable commitment that must be satisfied. If you have a family there are no options.

2) Your employees are trusting you to keep them employed as they have also made unalterable commitments to their families, commitments that are also now your responsibility. You must continue to provide employment for those who trust you and are depending upon you for the well-being of their own families.

3) You have, of course, made commitments to vendors, suppliers, the bank (if you have borrowed money) and investors or friends and family who may have lent or invested in your dream. They, too, are expecting you to succeed and to repay them what is due or pay for the services you have received.

And then… there are the commitments you have made to yourself—commitments to personal success, what every business owner needs to do.

This, we can all agree on, yet I talk to so many business owners in default on their loans (or soon to be in default), in arrears to vendors, landlords, etc., just cruising into oblivion with sharply reduced revenues and growing overhead, on a collision course for disaster. Regardless, they choose the less aggressive, safer course which is doing nothing and hope for a miracle—as if a miracle is likely to occur. Meanwhile, resources erode and time slips by and eventually you violate all your commitments and fail. In the end, you’re unable to take the only step that would save  your business, jobs and your collective families, all of whom are depending upon you, because you are uncomfortable or just unwilling to do the workout you need to do to survive, in control and ready for successful emergence.

Yes, I know, we all want to pay our bills and none of us want to default on the bank, however, if this is the path to resolution then this is what you must do. It is a matter of priority. Should you choose to go down with the ship, an “innocent” victim of a bad economy and take everyone with you, or make the tough, uncomfortable decision to survive no matter what and do the debt workout?

It’s your call. Better yet, call us, we will take the burden off of you and resolve your debt issues while you focus on your business. Hallelujah.

Call 413-584-2581 and Norm will arrange a no-obligation teleconference for us to discuss your debt workout options and plan.