Test, Test, Test Or Fail, Fail, Fail In Today’s Tougher Market.

In today’s new business environment you must test everything you do to determine if it is the best strategy and to know where to put your effort and resources. Business is far too competitive; profits are slimmer, revenues are down and consumers are more demanding and critical. You must become better to win in this environment. It is time to find out what works and what doesn’t work without simply relying on your gut feeling or intuition, without relying on the way business has always been done, or on the way your competitors or “the industry” does it.

With the advent of Google analytical tools and other programs offering means of measuring and quantifying information, unlimited options can be tried and success can be measured and compared without making major investments and/or expensive mistakes. For example, wouldn’t it be nice to know what your likely percent of success will be after your third sales attempt? Or what happens after any number of variables are considered, tried and measured and then compared with other efforts?

You can—and should—measure the success of everything you are doing and then, with empirical evidence, decide where to best invest your efforts and resources. This is how to do business in this recession. If you are still making decisions based on your unproven opinions and feelings, you are playing Russian Roulette with your business.