You May be Throwing Out Valuable Revenue…

Consider the following…

You all know how bad things really are for you and your business. Revenues are way down and overhead continues to creep upwards despite your attempts to reduce payroll. Realistically, things are quite grim. You may have already stopped taking a paycheck, as if that will save the day.

You may, however, be perfecting the age-old art of avoidance, not recognizing the clear reality that you are losing money and there will be a point in time that you will cease to be able to operate. Then what? You know when you are at that point.

For most of you that point is now. Few will act, and those that do not stop and reconsider their plan are truly wasting valuable life-preserving money—money currently being spent on a note that will soon be in default. So, what’s the point? In fact, maybe the debt service money you are about to spend this month and for the next few, if invested in your turnaround or workout, would yield a far greater return. It may, in fact, save your business life.

If it is true that at some point you will default and be forced to do some sort of workout—or leave the bank with its loss—why spend one more dollar on one more payment? If you’re going to default, default now while you remain in control. Default now, while you still have the life force to reform and redirect  your business energies.

You may be throwing away valuable revenue if you are paying the bank when you know you will ultimately default. It makes no sense. Paying the bank one more payment to “keep things going” is a waste of the money. Hoping things will change and that you will be able to continue to pay the notes? Another waste of the precious funds.

The only thing that can, and must, change is you and how you handle this long-term downturn. Stop making payments on debt you can no longer afford and that you will eventually default on. Stop wasting precious capital when you could use it on your own business workout or turnaround.

You are throwing away valuable revenue; use it on yourself. This is called survival. Call us for help and direction. Norm will set up a no-obligation teleconference. Call 413-584-2581.