Up sell…down sell…. works with more than just French fries.

We all experience up selling, most frequently for example at fast food restaurants, when you are prodded to order extra items, be it French fries or deserts, and you have all participated by agreeing to the prodding and ordering whatever additional items that are being pushed.

Another successful strategy we all have experienced is down selling, occurring when a potential customer does not close on the sale, a less expensive option is suggested and frequently settled on.

Both strategies work very well, as evidenced by the extensive use of them in so many retail situations.

Perhaps you should review your sales and marketing strategies and determine if there is opportunity for either strategy in your sales and marketing efforts.

The simple point being once you have actually attracted a potential customer into your lair, you need to find a way to help them participate in as valuable a buying experience as possible.

This principle can apply to any sales opportunity, if the small business owner considers this approach, he most often can devise both up selling and down selling options.

Review your sales efforts and make certain you provide for such options and are implementing strategies to include them in your sales presentations. Train your sales people to sell in both directions when appropriate.