Lets have a party!…and improve your business.
Everyone loves a party, an opportunity to meet new people, and have fun! Yes, true, but what can this possibly have to do with your business?
Its called marketing and the concept goes like this. business relationships are exactly that, relationships. Relationship building is critical to business success. This whatever we can do as business owners to improve, develop, nurture, support, relationship building with our client base, is a good thing to do and aught to be considered in your marketing action plans.
Second point: Your best source of new business is from existing clients, whether it be referrals or repeat business, there is always much to be gained by getting involved with your client base.
It ma be a golf tournament you promote, a midnight party at your office, food, entertainment, drinks. Saturday bar-b-que drop in, food, entertainment, greeting and enjoying getting to know your clients better. Low budget, high return.
Its simple: Saying thank you to your clients base for the business support they bring you, showing them respect by offering to entertain them, whether they come or not. Spending time with your clients, a huge demonstration of respect. Even giving your clients an opportunity to say, ‘Hey your services were great, I want to thank you…or Hey, I was thinking of you when I got your invitation and wanted to drop by to ask you to give me a call, and enjoy your hospitality, ..or maybe it is an opportunity for a client to bring friend along who may be interested in your services… or maybe it was a client who was prompted to consider additional business and drops by to ask you to give him a call later in the week… OR BEST OF ALL, A CLIENT WHO JUST COMES TO HAVE SOME FUN IN YOUR ENVIRONMENT.
In this day and age of gloom and despair, declining revenues and disaster, a party announces that you are in a positive frame of mind and this is very attractive in a down turn environment. As people need to remember to relax in times of stress. Be the leader show them the way. This also demonstrates you are on a positive up beat trend and people will be motivated to come and join your energy.
All this because you bothered to have a party, an event of some sort, where business is the second objective and meeting and greeting the first.
Your competition cannot beat this, as relationship building is key to trusting and trust is the basis for doing business. Trust is a competitive advantage that gives you a major edge.
Obviously you are doing his to create more business, but the fact that you are doing it and the fact that your client base participates means many good things will evolve out of this simple act of graciousness. …having a party, a bar-b-que, a social event of some sort to bring your client base to you for a large dose of respect, care, consideration, attention, fun and yes appreciation.
What a great idea. It can be promoted as an anniversary, a simple client appreciation event, it can be a charitable event, whatever excuse you can invent…If done well and done with total consideration for your guests, it will have huge impact.
Promote it well, and be personal with all who come, thanking them and engaging them in the idle social chatter that we all are very good at, have good food and drink, and demonstrate respect….Most of all …Have fun…have a fun environment and everyone who comes by or even hears of it will feel better about themselves and your relationship with them and good things will flow from this effort.
Yes its called marketing….
