Locked onto the headlights of an oncoming truck….looming disaster.

It appears to me that the biggest obstacle preventing survival of small business owners in the eroding business market, this recession is their unwillingness to change the plan…they are, like the deer on the road locked onto the headlights of an oncoming truck, frozen and unable to move waiting pending doom.

This morning I spoke with a man who owns a home that is 90% finished and in pre- foreclosure. Based on our strategies we can buy it from the bank at half its long term value after fixing and then selling. This would yield an enormous amount of cash and free him to launch a different career, one that will work and provide him with adequate revenue for him and his family to live the life they want…but he cannot seem to get his arms around selling his home and moving on…stuck in the headlights of an oncoming truck and unable to make the life changing decision that will free him.

Others are afraid to sub contract and insist on manufacturing because they are comfortable with that equation and do not want to make the big change so will die a slow death of a thousand cuts, one cut at a time, as he lives from one payroll to another.

Closing the door altogether…moving on, selling the family jewels, downsizing, doing whatever it takes to get out of the way of the truck.

What difference does it really make what you do or how you get there its the goal that counts at the moment. Short term losses for long term gains, you all know these issues…but are so reluctant to step out of the way of the truck, frozen into into inaction.

Change, Change, Change. What choice do we have. If it ain’t working we must fix it even if it means moving to Kansas…

Whatever the success formula is, and we all have one tucked away that ‘would work’ but is languishing on the back burner because we do not want to make major life time changes we would rather simply hope for a better day, maybe the recession will end tomorrow, and maybe the big order will come in today.

It ain’t going to happen Bunky, so get with it we are all waiting and depending upon your making the right decision …now, your family especially and we are all watching you and wondering what you are going to do to fix this cash flow disaster and the answer is deep systemic changes…and your stuck in the headlights frozen, waiting for the truck to…

So yes it may mean a tough transition for a brief period of time, but planning can eliminate that hurdle, the real barrier is our personal reluctance to make the big decisions to do it differently or not do it at all. Change is the big objective. Fear is the barrier.

Clear thinking my friends, pretend you are your best friend. and he is asking you for help and wants advice on what he should do to get out of his situation. Give him advice, you know all the details. Tell him what to do and then DO IT.

We are smarter then the deer frozen by the oncoming headlights of a rapidly approaching truck…DO SOMETHING before it strikes, your family is depending on it, on you, on you making the right decision…now.

Call for help, 413-584-2581 you cannot do this successfully alone…Norm will set up a no obligation teleconference to discuss your options.