Facebook Is The Next Wave For Business Application Potential

The future is here and it’s called “social networking”. If you have kids you understand the power of their Facebook activity; you can see the importance that this has in your children’s lives. It is the new face of America – everyone who is demographically young, under thirty, is in it and knows its value. Typically, small business owners are older and as a result many are missing this tidal wave of social connections and communication called social networking.

However, it has not gone unnoticed. YouTube, another social media tool that is enormously powerful, offers online video sharing. There are many more such social network web sites with millions of participants.

The subtle but important point is that these social media networking tools are also a marketing opportunity of huge importance and immense power if understood and used properly. They allow us to reach a huge market in a very personal and meaningful way. This is not about pandering your products or services or hard selling, it is not about advertising. What it IS all about is talking with and becoming part of this social media revolution called social networking. The business application has enormous potential.

Blogs are a huge part of this as well as they allow a dialogue between interested readers, that is transparent, unmonitored, uncensored, relevant, contemporary, interesting, valuable, potent, powerful and best of all, free! Yes, free. Can you imagine what it would cost to reach hundreds of thousands, even millions of people through advertising? Blogs are free!

Of course, this method requires honesty, integrity, sincerity, candor, focus, and relevance. But if delivered effectively you can reach millions of people and subtly create a relationship with your market which eventually will result in revenue. It’s a new way of thinking, a new way of marketing, and it requires a new mindset.

Social media forces you to understand what interests the marketplace you are seeking to communicate with. It forces you to to be relevant. It moves advertising and marketing to a whole new atmosphere, an atmosphere typically very foreign to business, a place where people can exchange ideas, information, and explore thoughts beliefs and feelings. It forces us to become transparent and real. It separates the wheat from the chaff. It is new and it is powerful.

Ask your kids about it. My 24-year old daughter called me the other day and insisted I investigate Facebook and become a part of this social media revolution. She said “everyone” is in it and businesses are using it to communicate with this vast marketplace. I am listening to her as I am out of touch. I am exploring it. It is uncomfortable for me as it is different and new but it is the direction the communication train is going and I want to be on it.

Check it out, she may be right. The numbers are staggering. We cannot ignore it, it is a revolution.

Get relevant. Get on board with what’s happening – social media networking.