Everything Has Its Price If You Dare To Find It

Everything has its price, if you dare to find it, if you dare to market effectively, if you really want to sell it. I say this as I see people all over the country desperately needing to sell real estate, businesses, inventory, whatever it may be and they complain bitterly that they cannot sell it. “Nobody wants to buy,” they say. They believe the market is dead and claim they cannot sell a thing. So, they don’t.

It’s not true, never was, isn’t now. Anything will sell at the right price. Everything has its price if you dare to find it and whatever that price may be, if it’s market driven it’s the right price and should be sold at that number.

Here is the point: If it is important enough to sell, if it is a matter of doing something to support a critical goal or objective that must be achieved, then resisting the price that it will sell at is foolish, counterproductive and a waste of time, energy and effort, and a loss of usable capital. That is the true loss, when something is not sold because the businessperson would not acknowledge what the real market price should be.

Clearly, you will be selling for far less than anticipated. Profit is no longer the issue and typically it’s about how much loss are you willing to absorb. But how much loss are you absorbing if there is no sale at all? In that instant everything invested in the item and the current overhead is the loss and it’s huge. Sell it for what the market will yield and revenue flows – albeit at a loss, but revenue creates movement – by recapturing previously  unusable capital.

Since nothing happens until something is sold, please, by all means, sell at whatever the market demand may be, no matter how low you have to go. Live to play another day. Find the price, lower and lower and lower you go, but moving dead inventory is always a good thing; this is fuel for the engine that may be currently stalled, not moving, going nowhere.

So, the next time you find yourself saying nothing is selling, rephrase your comment to say, “I guess I have not yet found the real market price as when I do my inventory will sell and energy will be created with momentum and force, allowing other things to happen and this is all good.”

Everything has its price. Do not be afraid to find out what it is because only then can the market be exploited and the business process supported. Why resist, why hold back? What can be gained by not selling? Nothing. Waiting for the price to return is wasting money that could be used now for better purposes. Having cash in hand is better than allowing it to lay locked up in dead inventory.

Find the price and then sell. It’s not a loss, it’s the return of capital locked in the item. Find the price and you have found the answer to increased revenue and good things will happen because you will have more cash, more fuel for the engine.