Be Positive And Defeat The Downturn
This morning’s news used the word “panic” in describing the steady decline in the stock market. “Panic”, “fear-driven”, “emotional”… not based on fact but on emotion. This has tremendous power, the power to change the direction of business.
We all have a choice. Do we follow the trend and give in to panic, throwing our hands into the air and accepting self-destruction – actually accelerating it – becoming a part of the panic, stimulating it more?
Is there an alternative? Yes, of course there is: change is an opportunity for advances, if you dare.
We are definitely confronting change. The question is, are you going to take advantage of it or are you going to allow yourself to be buried by it? It’s your choice.
There is much one can do to take advantage of the situation, like new marketing ideas, a positive attitude, a “no problem” attitude, separating yourself from the crowd of competitors who are singing the blues and accepting defeat. Stand out, take a stand, be positive, market with positivity, stimulate a positive response. People want to be positive. People want a reason to not panic so give it to them and they will respond. Market with creativity and positivity and the clients will line up and take tickets to get into your front door. If you accept a doom and despair attitude you will follow the crowds down that path to self-destruction.
Small business owners have choices, many choices. Make the right choices today and see the results tomorrow. It’s not just about price. Tell the market your differences, the reason they should shop with you, provide them with added value rather than price discounts and watch your business grow in a down market. Be a leader and the people will follow.
Small business can lead us out of this financial crisis, just as the small banks are healthy, small business is also healthy, if you choose to be. Buy into gloom and despair and your wish will be fulfilled. Start with your employees, move to your vendors and then support your customers and your market area. Announce the good news and everyone will line up.
Do it today!
