Stay In Constant Contact With Your Clients And Prospects

We frequently talk about marketing effectively and with cost-efficient alternative tools. I have discovered an incredibly powerful system that is extremely inexpensive and very effective. I am in the process of setting it up now and expect it to reap huge benefits for me.

Simply stated, it’s an email newsletter. What makes it so powerful is the well-designed program that Constant Contact has devised and offers to the public. They support over 250,000 newsletters and definitely rule the email newsletter world.

They provide an assortment of excellent formats so you do not have to design anything. The formats run the gamut from one column to four columns and there are many different themes to select from. If you are so inclined, you can have it customized to match your website or corporate letterhead or logo or whatever excites you. Then, all you need do is write your articles and click away. The newsletter is automatically dispersed to your mailing list. You could be keeping in contact with your customer base or you could use it for creating new clients by prospecting with it.

Remember, sales is all about creating a relationship with your client prospect and maintaining relationships with existing clients. Both are excellent sources for new business, repeat business and new clients. Point and click. This system allows you to send out one newsletter to a new prospect or thousands to your existing email list. You can adapt the articles to be a message to your suppliers, keeping them in the loop about what you are doing and where you are going. You can use this as a promotional device and broadcast it over acquired email lists.

And, it is so inexpensive, only $15-$30 per month depending on how many you want sent out. They even have a 60-day free trial option to let you experiment with it at no cost and see how it works and whether or not it suits your needs.

I highly recommend you investigate this tool. You can issue it every week, month or quarter as you see fit. Call my office if you want to be put on my email newsletter list. See what it looks like and then try it out for yourself. It’s efficient, extremely inexpensive and quite flexible. Try it, it’s the best marketing idea of the day.