If you are in business, you are an expert…write a book!

Yes, we are all experts in something.

Most likely, your expertise surrounds your business mission. Think about it, after years of experience you certainly have something to say, no matter what your field of endeavor may be.

You can talk about the construction or building of the product, the history or evolution of it, how to care or use the item most successfully, how to repair  it.

You can discuss all sorts of things with a little imagination you can conger up a story about any business.

A moving company made a small booklet on how to pack up your house successfully…Wow! did that make a difference for her, increased her business enormously. She advertised a free booklet on how to move and pack successfully and put the offer in her yellow page add, her business went through the ceiling, rapidly pushing her to  the number one mover in her market area.

Service people have much to say, a house cleaner put a pamphlet together about how they clean a house and why its so much better then what the typical resident does…Another great document that propelled the business to new heights.

An electrician put together a booklet about safety hazards in the house that were associated with electrical issues, another huge money maker, creating new business every day.

A tree service business put one together that discussed trees, their care, removal and trimming, very informative and sold very softly, giving it away to prospective clients, yet created great public relations and new business.

A builder recently wrote about ‘green’ construction and available green products…there was huge demand for this information and a few houses came out of it.

Whatever you do there is a booklet in you about it, as anyone who concentrates on an aspect of business has a story to tell…so tell it.

A few reasons to consider this.

1. Huge public relations opportunity, locally, regionally nationally. With the Internet you can promote the booklet on your web site, and either sell or give it away. Promoting your book allows you to promote your business and your own expertise.

2. Publishing a book makes you an expert in the eyes of the public, before they even open the cover and read it, you must be an expert who else could write a book? Competitive advantage. Once written your competition will be hard pressed to follow or out do it, and typically will not, leaving you alone to continue to promote yourself shamelessly and be the author in the market, the expert.

3. Offer it as a gift for coming in to your place of business…you will get the traffic and then have an advantage in closing the sale.

4. It separates you from your competition, keeping you in front and ahead, whether or not the book gets read, you are an author, and can promote that in every press release, web site,  and advertisement, Joe Blow, owner, author and expert in zxzxzxzx.(fill in the blank)

Its easier then you think, as there is much help available and the cost is relatively low. Its called self-publishing, and the industry is set up to create a book and produce a dozen or a hundred whatever you want…great for self promotion activities. It has a low cost and with their assistance its a great project to do.

In addition they will help edit, design and just about write the book for you, if you need such help.

Its a sales tool, a promotional tool, and an opportunity to claim expert and secure your position in a competitive market…

Its not so huge a task, and it pays back significant dividends. Who knows maybe it will sell, maybe you have a winner in you. You will be surprised as to what you know that is relevant to others interested in what you do.

Every business has its story…write yours… call me for help…413-549-2966 Norm will arrange a no obligation teleconference.